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International Business Times
International Business Times
Business
Marvie Basilan

South Korea's Popular Jeju Island Mulls NFT Program To Attract Gen Z Tourists: Report

NFT Jeju Island Jeju South Korea Arbitrum Azuki
NFTs in tourism? South Korea's Jeju Island is reportedly working on an NFT-based tourism system for citizens. (Credit: Marco Verch/flickr)

KEY POINTS

  • The island reportedly eyes the issuance of 100,000 NFT-powered digital citizen cards this year
  • Tourists can store their digital footprints and even upload photos on a platform under the system
  • Jeju expects that the NFT program will encourage more South Korean Gen Z travelers to visit the island

South Korea's Jeju Island, known for its dreamy landscapes and is a staple in some of the country's hit K-dramas, is reportedly planning to establish a program featuring non-fungible token (NFT) IDs in a bid to attract younger tourists.

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