In the days after the killing of rapper Kiernan Jarryd Forbe, known as AKA, and his friend Tebello “Tibz” Motoane, the murders kept playing out on social media. Again and again, leaked CCTV footage of the two being gunned down was viewed and shared – some 490,000 times in the version of just one Twitter account.
The explosive viral spread of the grainy but dramatic footage shows the limits of mainstream media ethics. Beyond the reach of press and broadcast codes and complaints mechanisms, social media platforms are driven by algorithms that measure and reward success by the millions of clicks. This often means boosting the worst and most sensational material. It’s urgently necessary to find ways of ensuring the platforms show greater responsibility.
