When people think about online misogyny, they probably envision forums and video game chat rooms filled with young men using lewd language, promoting sexist stereotypes and longing for the good old days when women “knew” their place. Arguably the most popular anti-feminist content today, though, is produced by women: tradwives.
The term “tradwife” is an abbreviation of “traditional wife” – often portrayed on these platforms as a white, married, stay-at-home mother. Since the mid-2000s, tradwives have developed a substantial online presence and following, introducing their lifestyle and views to masses of women.
