SoundHound AI (SOUN) has years of experience in conversational and voice AI, and that expertise has helped drive revenue growth. But the company has yet to turn that growth into consistent profits. This is the reason now the company is making a bet that could change that. It is bringing more of its AI technology in-house, with management expecting the move to lower costs and improve profit margins. If this bet works, SoundHound may not just become a bigger AI company; it could become a much more profitable one. Let’s find out what management is planning to do.