LAS VEGAS — SoundHound AI, a maker of conversational AI voice technology, on Tuesday unveiled the first-ever in-vehicle voice commerce platform at the CES 2025 tech trade show. SoundHound stock has been a top performer since Nvidia revealed an investment stake in the company last year.
The SoundHound platform will allow drivers and passengers to order takeout for pick-up directly from the car's infotainment system just by speaking.
At CES 2025, attendees were able to try the new AI software firsthand in a food-ordering demo featuring some favorite national restaurant chains.
SoundHound already provides voice-based artificial intelligence technology for automakers and for fast-food restaurant drive-thrus. The new offering basically combines the two business areas.
SoundHound's advanced voice assistant will allow drivers and passengers to find nearby restaurants, place orders, make payments and then navigate to the nearest pick-up location.
SoundHound's conversational AI technology is currently used by hundreds of large enterprise brands, thousands of restaurant and retail locations, and is deployed in millions of cars and devices.
In a news release, SoundHound said it aims to launch its food-ordering platform in collaboration with automakers and restaurant partners this year.
"What we're introducing here at CES is a seamless way to order your favorite takeout on-the-go using natural speech, completely hands free from the vehicle," SoundHound Chief Executive Keyvan Mohajer said in a news release.
He added, "And what begins here with food and restaurants will ultimately open up a whole new commercial ecosystem for vehicle and device manufacturers everywhere."
SoundHound Stock Near Record High
While the CES 2025 demo focuses on food ordering, SoundHound AI plans to enable new capabilities like bank transactions, ticket purchases, appointment making, and more.
Also, SoundHound intends to bring ordering and voice commerce to other devices, such as smart TVs.
SoundHound's recent acquisition of Allset fast-tracked the company's development of a voice commerce ecosystem.
On Monday, SoundHound stock slid 3.5% to close at 19.89. SOUN stock hit a record high of 24.98 on Dec. 26.
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