SOSU has come under fire after an Instagram post was found to be in breach of advertising standards.
A complaint was made against a social media post by the popular makeup brand - founded by Suzanne Jackson - which was advertising their mascara and kohl pencil. The caption read: "How stunning does (name of model) look wearing our Eye Voltage Mascara and black kohl pencil. Tap to shop the look or visit…".
The complainant said that the post suggested that the model’s dramatic eye look had been created by her using the mascara and kohl pencil featured, when in fact she was wearing false eyelashes. SOSU acknowledged the concerns raised but said they "had never insinuated that the model was not wearing false eyelashes".
