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Ideal Home
Ideal Home
Kezia Reynolds

Sorry, Urban Outfitters, Primark is my new go-to shop for affordable cool-girl homeware – these top picks prove it

Primark Christmas bow bedding on a double bed.

When it comes to finding eclectic, quirky homeware, Urban Outfitters has always been one of the places I’ve checked for cool-girl home buys, but lately I’ve been drawn more and more to Primark's home section. With affordable prices and stylish pieces on offer, I’m now asking: is Primark the new Urban Outfitters?

I won’t lie, Primark has been nailing some of the biggest home decor trends this year. Only recently, I’ve been left super impressed with their Cosy autumn homeware, as well as their traditional Christmas decor, which I’m sure you’ll agree, looks more expensive than the budget price tags they come with.

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