The photo platform once known for its square photos has now surpassed three billion monthly active users – and Instagram doesn’t credit that success with photos. Instagram head Adam Mosseri shared the milestone on Wednesday, September 24, attributing the success to DMs, Reels, and recommendations.
Because of that success, Mosseri says the social media platform will reorient the app towards those three key traffic drivers over the next few months. Meanwhile, the company will soon begin testing a way to give users more control over the Reels algorithm.
