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Ben Egliston, Senior Lecturer in Digital Cultures, Australian Research Council DECRA Fellow, University of Sydney

Sorry gamers, Nintendo’s hefty Switch 2 price tag signals the new normal – and it might still go up

Last week, Nintendo announced the June 5 release of its long anticipated Switch 2. But the biggest talking point wasn’t the console’s launch titles or features. At US$449 in the United States, and A$699 in Australia, many were struck by the steep cost.

However, this price doesn’t seem quite as high once you compare it to the broader history of hardware pricing. And it may still go up.

History of Nintendo pricing

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