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The Guardian - UK
The Guardian - UK
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Arwa Mahdawi

Sorry, Blake Lively: using a movie about domestic violence to sell stuff is not a good look

Blake Lively at a screening of It Ends With Us in London this month
Blake Lively at a screening of It Ends With Us in London this month. Photograph: Gareth Cattermole/Getty Images

Grab your friends, wear your florals, settle down with a tasty cocktail and kick back: this year’s sexiest movie about domestic violence is upon us!

Er … what? If that was your general reaction, you are not alone. For weeks, the weird marketing for It Ends With Us, the film adaptation of Colleen Hoover’s bestselling novel, has been raising eyebrows and causing intense drama on the internet.

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