OpenAI has big ambitions for Sora 2. It's not only a more coherent and versatile AI video generator; it's also powering the ChatGPT developer's bid to become a social media company. The Sora iPhone app, which allows users to generate deepfakes of themselves and their friends, has been touted by some as a TikTok and Instagram killer, establishing a new type of social media where nothing is real.
But OpenAI's intention to take on Meta and Google in the social space has been messy and chaotic, and the latest debacle suggests that it might not know what it's doing. First, it backtracked on plans to allow an automatic free-for-all on copyrighted IPs and began requiring users to opt in rather than opt out. Now, deepfakes of Martin Luther King are causing the kind of controversy that causes brands to run a mile.
