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Evening Standard
Evening Standard
Entertainment
William Mata

Soo Joo: meet the supermodel turned rising electronica artist

Soo Joo - (Igor Pjorrt)

“I don’t know what people expect of me or want from me and maybe that’s a good thing,” says Soo Joo, “Being clueless has its charms.”

Clueless is not the word that usually springs to mind with regard to one of the world’s most sought-after supermodels, who has gazed coolly down from the cover of Vogue Italia. But she is now entering dangerous new territory: the music industry.

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