Sony's lineup of Reon personal cooling devices is one of the most curious tech initiatives that I can remember seeing from any company of a decent size in recent years. After all, I'd just about get it if the Reon had had one or two versions, but it seems to get an annual update to bring new features and design touches, suggesting that someone at Sony really does value it.
Whether that's an executive with a personal mission, or whether it's because the cooling devices are selling way more than I might assume in a given year, I won't likely know anytime soon. Either way, though, when Sony offered to send me the latest version to try, the Reon Pocket Pro Plus, I jumped at the chance.