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Benzinga
Benzinga
Technology
Franca Quarneti

Sony 'Worried' When Xbox Arrived, But GTA Gave PlayStation An Edge

Sony PlayStation Xbox NYSE

Sony Group Corp. (NYSE:SONY) stared down a major threat in 2001 when Microsoft Corp.'s (NYSE:SONY) Xbox was about to launch.

To maintain a competitive edge in the console war, Sony targeted exclusivity agreements with key third-party developers. One of the most significant deals was with Take-Two Interactive Software Inc. (NASDAQ:TTWO), the parent company of Rockstar Games, the studio behind Grand Theft Auto 3.

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