Sony’s promotional materials for the ULT Wear headphones (officially called the WH-ULT900N) are crammed with the sort of bold, enticing imagery and marketing buzzwords that seem slightly at odds with a company that we associate with prioritising substance over style. Words such as “power”, “vibes” and “style” accompany images of trendy youngsters posing in the streets or raving away the night, all with a pair of Sony’s latest bass-centric cans clamped over their ears or slung casually around their youthful necks.
None of this is by accident. Sony's latest wireless over-ear headphones are designed to cater specifically to a younger audience, an audience whose lives are soundtracked by Olivia Rodrigo, Bad Bunny and Travis Scott instead of Neil Young, Tom Petty or The Beatles. Harnessing Sony’s Integrated Processor V1 alongside a pair of 40mm driver units, the ULT Wear are, in the company’s own words, “designed for power”, particularly when it comes to the headphones’ handling of bass reproduction.
