Sony is trying something a bit different with its new ULT line of portable products. Diverging from the “greatest good for the greatest number” philosophy which has characterised so many of the brand’s recent successes – including a string of wireless headphone hits – Sony has a clear market in mind for its shiny new ULT family.
Aimed squarely at the youthful end of the consumer spectrum, these are products designed for fun and frolics, for people who want big, bold sound that will survive a night on the town or a day at the beach. Just as the company’s recent ULT Wear headphones – complete with ludicrous helpings of boosted bass – directly pursued the youthful pound, so is the Sony ULT Field 1 portable Bluetooth speaker seeking to appeal to users who want a robust, rugged and rambunctious buddy to fire out their tunes without fuss or fatigue.
