Now that Apple has announced that the Vision Pro headset will finally go on sale on February 2, some of the mystique surrounding it is starting to wane. But there are still plenty of unanswered questions surrounding a product that signals the first entry into a new market for Apple since the Apple Watch arrived in 2014. But we do now have the answer to one of those questions: how will the competition respond?
We already saw Qualcomm flexing its CES 2024 muscle by preannouncing its own mixed reality platform for OEMs last week, and now we've seen another alternative. This one actually uses that Qualcomm platform, but it's a joint project by Sony and Siemens and is very much aimed at the business market.
