I can't think of a smooth way to preface this, so I'll just say it: there's a Ghost of Yotei beer, and it all came about after a silly little joke made in the Sucker Punch offices.
Over on Bluesky, Sucker Punch senior communications manager Andrew Goldfarb revealed the collaboration between Sapporo, Japan's oldest beer brand, and Sony, Sucker Punch's parent company. It looks about how you'd expect: like six and twelve packs of both cans and bottles of Sapporo beer, but with Ghost of Tsushima branding sharing space with the normal beer branding like two diametrically opposed entities vying for representation.
