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TechRadar
TechRadar
Matt Bolton

Sony’s future TVs could be made by a new ‘joint venture’ that’s 49% Sony, 51% TCL as ‘nearly equal partners’ — it’s the biggest TV news of all 2026, and we’ve barely started the year

Sony.

Sony and TCL have announced plans for a new "joint venture" business that will run Sony's "televisions and home audio equipment business" in the future. The new venture will handle "product development and design to manufacturing, sales, logistics and customer service", according to a report via Morningstar.

It seems that this new company will take over the entire TV business from Sony Electronics. The release says that it will be 51% owned by TCL and 49% by Sony, which suggests that TCL will be the dominant player in how it operates.

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