Sony has unveiled its first 98-inch 4K TV in a bid to take on TCL and Samsung’s reign over the large-screen 4K market.
The new 98-inch X90L is available to buy in the UK and US and is retailing for £9000 / $10,000.
Sony launched its first 98-inch TV in 2019. That model, however, featured an 8K resolution and an absolutely huge price tag of $70,000. Despite ongoing advancements, 8K TVs don’t yet appear to be of significant interest to the TV-buying public, but very large TVs apparently are, hence the recent trend for massive 4K models.
