At Sony's press conference, the company had a lot to talk about, and creatives were clearly important to the company, though with Sony-owned Colmbia Pictures celebrating its 100th anniversary, the film studio's birthday was top of the agenda.
Photographers and videographers will have been pleased to see the "world's fastest full-frame camera," the Sony A9iii (which you can preorder now) making plenty of appearances in the presentation, but in general the more interesting tools for creatives on display are connectivity tools for remote musical performance.
