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Digital Camera World

Kim Bunermann

Sony’s 4-year-old APS-C vlogger camera is still Amazon UK's best-seller – only one 2025 camera makes the list

Sony Amazon Canon Fujifilm United Kingdom

Sony ZV-E10.

If you're shipping for a mirrorless camera in 2025, you might be surprised to see that Amazon's top-selling list in the UK is dominated by cameras that are not exactly "fresh off the assembly line". In fact, just one 2025 release made the list.

So what's keeping 'older' cameras flying off the shelves, and why do beginner-friendly models dominate?

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