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Creative Bloq
Creative Bloq
Technology
Joe Foley

Sony PlayStation's AI plans have gamers concerned

Image of Aloy in Horizon.

Game developers continue to tread a difficult line with the incorporation of artificial intelligence, aiming to impress investors but avoid the wrath of gamers. In its latest results presentation, Sony dedicated time to discuss how it's using AI in PlayStation game development. It says the tech will “unleash the creativity” of its studios without replacing artists or developers, but the presentation may have left more questions than answers.

Sony said it's using AI to automate repetitive tasks, make payments and transactions more efficient, speed up quality assurance and boost productivity in software engineering. Not much was said about AI asset generation, suggesting the focus is mainly on workflow efficiency. CEO Hiroki Totoki insisted AI won't replace artists or developers, but the company said it's being used in areas like 3D modeling and animation, making the potential use cases sound quite broad.

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