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Digital Camera World
Digital Camera World
Hillary K. Grigonis

Sony plans a pivot to content creation; Report hints at smartphone sensors in "new types of cameras" while expanding global shutters for mirrorless

Sony ZV-E10.

Sony has unleashed its annual corporate report – and the 60+ page document hides a few hints as to what’s next for the tech giant’s cameras and sensors. Among the key strategies for the brand moving forward, Sony president and CEO, Hiroki Totoki, intends to focus cameras towards content creation and increase the sensor size on camera phones.

Among the list of business strategies, Totoki lists “​​pivoting imaging business products like cameras and services toward content creation” among the brand’s growth initiatives. The increasing spread of video on mobile devices and the growing influence of social media play a key role in that decision, according to the report.

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