Sony may raise prices due to tariffs, including cameras, but still expects an $650 million impact

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Sony’s camera sales are steadily increasing, according to the company’s latest financial report. But the positive numbers for the 2024 fiscal years also come with some insight in what’s next for the tech giant, including potential tariff price hikes and plans to expand sensor sizes for smartphones.

Among the company’s financial data, Sony is expecting the Trump Administration’s trade war to impact the business by around 100 billion yen, based on current tariff rates. That’s nearly $650 million in USD, or about £513 million.