Sony is prioritizing monthly active users over direct sales now, but the company's live-service games aren't doing too hot

A close-up of a Runner in motion during the Marathon game PS5 reveal.

PlayStation is shifting its business model to something that aligns more closely with its live-service ambitions, its new CFO Lin Tao says.

Push Square reports that in Sony's recent earnings call, Tao says: "Sell-in units was the focus but now we are focused on monthly active users [MAU]. The management is focused on engagement and MAU. This is leading to profitability."