The BRAVIA family of displays is expanding. Sony Electronics introduced a new 98-inch option, the BZ53L, designed for corporate, education, and retail applications. The 98-inch model complements Sony’s existing Deep Black Non-Glare options which include 55-inch, 65-inch, 75-inch, and 85-inch choices.
Sony’s own Deep Black Non-Glare Coating offers low reflection while maintaining deep blacks, high contrast, and precise image quality. It addresses common concerns related to digital signage being displayed in challenging, high ambient light, or direct lighting environments. This technology combines minimal glare and low reflection, which in turn boosts content.
“For decades, our Pro BRAVIA displays have assisted our customers and their viewers and continue to evolve based on their needs and demands,” said Rich Ventura, VP, Professional Display Solutions, Sony Electronics. “After recently debuting a series featuring our Deep Black Non-Glare Coating, customers have responded to the enhanced visibility, minimal reflection, and overall effectiveness of the technology. With the addition of a 98-inch option, the Deep Black Non-Glare Coating series has a wide and inclusive range of sizes, so users won’t be limited in their installations due to natural lighting, space, or other factors.”
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Built upon the robust usability, installation flexibility, picture quality, and sustainability common to Sony’s professional BRAVIA display products, the BZ53L will provide superior picture quality that attracts and immerses viewers. This model will feature a 4K 120 Hz panel, providing a high refresh rate, which will help to smoothly present motion. It will incorporate the XR TRILUMINOS™ Pro effect, which reproduces a wider, more precise range of colors, as well as 780 nits to support high brightness.
Also contributing to this BRAVIA’s superior image quality is its Full Array Local Dimming [FALD] backlight. Additionally, the BZ53L will support powerful 24/7 operation and Pro Mode for simplifying customized settings.
The user-friendly BZ53L model is also easy to install, with options for portrait and tilt configuration, handles for easy transport, a discreet logo position, and convenient accessibility to the display’s multiple terminals. This display is about roughly 44 pounds (20kg) lighter, and its packing weight is approximately about 83.8 pounds (38kg) lighter than the 100-inch BZ40J. It also supports Apple AirPlay2 and Google Chromecast as well as Google Meet. Additional highlights of this display include a Software API function, which allows users to connect their own devices directly to the display. Users can also easily access the complimentary digital signage player, BRAVIA Signage Free (BSF) app, by installing it to a USB flash drive from a B2B BRAVIA.
The BZ53L uses recycled plastic materials and packaging, and has Power-Saving Mode, which reduces power consumption by enabling the displays to power off when not in use.
