Netflix's animated movie KPop Demon Hunters has become a massive global hit, rising to the number one spot on the streamer's all-time charts, and even earning a limited but hugely successful theatrical release. Now, Ravi Ahuja, CEO of Sony who produced the film, which was distributed by Netflix, is opening up about how it feels to launch a pop culture sensation on streaming instead of going straight to theaters.
"Obviously, in hindsight, it's such a big hit. "It's K-Pop-themed, very specific film," Ahuja says. (via TheWrap). "Netflix paid the whole cost, plus a profit premium. At the time, it made sense. But now you look at the success and think maybe it could have been theatrical."
