Sony has struck a "strategic business alliance agreement" with Bandai Namco, further strengthening its ties to Elden Ring and FromSoftware. The partnership was announced on July 24 after Sony purchased a 2.5% stake in Bandai Namco. Both companies have made it clear that anime and manga are the main focus in this partnership.
Sony and Bandai Namco said in a joint statement: "Through this business alliance and Sony's investment in Bandai Namco, as two of the leading Japanese entertainment companies, Bandai Namco and Sony will focus on expanding the fan community for IP such as anime and manga around the world and strengthening engagement, particularly in the anime field where rapid market growth is anticipated, while merging their strengths to create new and emotionally moving experiences for fans, and as a result of these efforts maximize the value of IP."
