Sony's newest full-frame camera dominated Japan's sales charts for six consecutive weeks – but the latest rankings reveal a major shift at the top. The Sony A7 V has now been overtaken by a 3-year-old camera, according to retailer Yodobashi.
In Yodobashi's latest best-seller list for the second half of April, the Sony A7C II has reclaimed the top position, overtaking the newer Sony A7 V after a strong run at No.1 since early 2026.
It marks a notable reversal, with the A7C II – released in 2023 – once again outperforming newer rivals, including Hasselblad's full-frame flagship camera.
Yodobashi's 10 best-selling cameras (2nd half Apr)
1. Sony A7C II + FE 28+60mm f/4-5.6
2. Sony A7 V
3. Hasselblad X2D II 100C
4. Canon EOS R10 + RF-S 18-150mm f/3.5-6.3 IS STM
5. Fujifilm X-T30 III + XC13-13mm
6. Canon EOS R50 + RF-S 18-45mm f/4.5-6.3 IS STM + RF-S 55-210mm f/5-7.1 IS STM
7. Fujifilm X-M5 + XC15-45mmF3.5-5.6 OIS PZ
8. Canon EOS R6 Mark III
9. Nikon Z8
10. Canon EOS R5 Mark II
Japan's 'new' best-selling camera
The Sony A7C II is no stranger to the top of the charts. Throughout 2025, it frequently ranked among Japan's best-selling cameras across multiple retailers, often alternating between the top positions. Now, it has returned to No.1 after several months in the top three.
Why is the A7C II still so popular?
Released in 2023, the Sony A7C II continues to resonate with photographers thanks to its balance of performance and portability.
It combines a 33MP full-frame Exmor R sensor, AI-powered subject detected autofocus (AF), 7-stop in-body stabilization (IBIS), 10-bit 4:2:2 4K 60p video, and performs excellently in low light.
And the best: all this tech comes in a compact, travel-friendly body design, weighing only 514 grams (1 lb 2.2 oz). While full-frame cameras often lean either toward high-resolution photography or advanced video features, the A7C II balances both.
Despite newer releases, the A7C II remains a strong "all-rounder" option that avoids the size and cost trade-offs of larger flagship bodies.
Why the A7C II may have reclaimed No.1
Several factors likely explain its return to the top of Japan's rankings: Strong value vs newer models, mature, proven feature set, promotions, and lastly, supply and demand shifts.
In Japan, pricing plays a major role in sales rankings. Even with newer cameras available, the A7C II continues to offer strong, full-frame performance at a more accessible price point of $2,498 / £1,999 (the Sony A7 V, for example, is priced at $2,898 / £2,799).
The A7C II already delivers advanced AF, high-resolution imaging, and solid video capabilities – meaning some users may not see a compelling upgrade in newer models.
Also, retail rankings such as Yodobashi are heavily influenced by lens kits, bundled offers, and cashback promotions, which often favour established models like the A7C II.
Lastly, availability fluctuations and increased international demand for newer Sony models – as noted by retailer BCN – may also impact short-term rankings, affecting stock levels of the A7 V.
It remains to be seen whether the Sony A7 V can regain the top position in upcoming rankings, or whether the A7C II will continue to dominate Japan's best-seller charts in the coming months.
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