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Digital Camera World

Kim Bunermann

Sony A7 V overtaken by 3-year-old full-frame mirrorless – here's Japan's 'new' best-selling camera

Sony Japan Canon Yodobashi Gareth Bevan Digital Camera World Fujifilm Hasselblad

Close-up of a black digital camera's top controls including mode dial, shutter button, on/off switch, and menu buttons.

Sony's newest full-frame camera dominated Japan's sales charts for six consecutive weeks – but the latest rankings reveal a major shift at the top. The Sony A7 V has now been overtaken by a 3-year-old camera, according to retailer Yodobashi.

In Yodobashi's latest best-seller list for the second half of April, the Sony A7C II has reclaimed the top position, overtaking the newer Sony A7 V after a strong run at No.1 since early 2026.

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