The Sony A7 IV is a versatile camera that delivers detailed images with its 33MP CMOS sensor and captures 4K video at 60p—all in a compact body, making it an excellent choice for both filmmakers and content creators. We saw great deal on this popular camera earlier in the week - but they are even lower on Black Friday itself.
Since its launch, it has been one of the best mirrorless cameras, and now, with its price dropping to £1,849 after cashback with its FE 28-70mm f/3.5-5.6 OSS kit lens, it’s an incredible deal for a feature-packed powerhouse! Alternatively, you can get the body alone for £1,688.
See all the early Sony Black Friday camera deals
The Sony A7 IV boasts an impressive 15 stops of dynamic range and a wide ISO sensitivity range of 100-51,200, delivering excellent low-light performance. It supports 10 fps continuous shooting with both mechanical and electronic shutters, making it ideal for capturing fast action.
