
The Sony A7 IV is a versatile camera that delivers detailed images with its 33MP CMOS sensor and captures 4K video at 60p—all in a compact body, making it an excellent choice for both filmmakers and content creators.
Since its launch, it has been one of the best mirrorless cameras, and now, with its price dropping to £1,899 after cashback with its FE 28-70mm f/3.5-5.6 OSS kit lens, it’s an incredible deal for a feature-packed powerhouse! Alternatively, you can get the body alone for £1,747.
See all the early Sony Black Friday camera deals
The Sony A7 IV boasts an impressive 15 stops of dynamic range and a wide ISO sensitivity range of 100-51,200, delivering excellent low-light performance. It supports 10 fps continuous shooting with both mechanical and electronic shutters, making it ideal for capturing fast action.