Stereo and surround sound are fine and dandy, but what's the next big thing in consumer audio? Sony would like you to believe its 360 Reality Audio format is top of the list.
Sony is working with a number of major record labels (including Sony Music Entertainment, Universal Music Group and Warner Music Group), streaming services and other music organisations to refine a next-gen audio format that sits the listener smack bang in the middle of a 360-degree music listening experience.
