Just when you thought there were enough TV operating systems on the market, a new one gets announced. Ventura OS, backed by The Trade Desk which happens to be a technology marketing conglomerate and one of the largest publicly traded companies in the industry, has officially been announced with a few major partners already signing on.
This operating system is supposedly built around ads; we know how that sounds, but advertising is also prevalent in other TV software platforms including webOS and Fire TV OS. The Trade Desk emphasises a user experience that delivers "better cross-platform content discovery, personalization, subscription management, and potentially fewer (more relevant) ads," so we hope that the importance of ads doesn't detract from the user experience.
