The success of the Sonic the Hedgehog movie has led to Sega wanting to explore other ways to bring its most popular IP to consumers. Of course, movies are still on the cards. Aside from the big screen, the company is investigating a variety of ways to breathe new life into its classic characters, be it through mobile adaptations of games or collaborations within existing titles.
As reported by CNBC, Sega Chief Operating Officer Shuji Utsumi stated that "Sonic is reviving" after acknowledging the movie's success. In addition, Utsumi suggested that the team might be looking into bringing Sonic to Roblox by stating "As I say, we are trying to be in a lot of different categories, different areas like Roblox, movies. All these IPs can be somewhere else other than games soon."
