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The Guardian - US
The Guardian - US
Sport
Helen Li in Los Angeles

Son Heung-min fever mounts in LA’s Koreatown as home debut approaches

Son Heung-Min #7 of Los Angeles FC greets the fans during the MLS match between Chicago Fire FC and Los Angeles Football Club at SeatGeek Stadium on August 09, 2025 in Bridgeview, Illinois.
Son Heung-Min has already made an impact on the field for LAFC. Photograph: Geoff Stellfox/Getty Images

Sitting at the table at Baja’s Grill in Los Angeles’ Koreatown, Daniel Cho uses his stylus to add an outline to a new sticker. It’s two fingers in an L shape, framing a box with the No 7, a replication of Son Heung-min’s signature celebration. Nearby, fans are banging on drums, shouting “Ole ole ole ole, LAFC I love you. Wherever even in my dreams, I’ll follow you,” in a mixture of Korean and Spanish, a chant adapted from one belonging to fans of the Suwon Samsung Bluewings in the K-League, Korea’s top division.

Growing up in Argentina, Cho was accustomed to soccer being the dominant focus. His friends all supported Boca Juniors. Cho emigrated to America at the age of 17 and settled in Koreatown, where Lionel Messi’s popularity piqued his interest. But it wasn’t until he met other Los Angeles Football Club fans at church that he grew to be a loyal, weekly watcher. Now, his Son Heung-min art will adorn the stands at BMO Field, LAFC’s home stadium where the former Tottenham Hotspur star will make his home debut this weekend.

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