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Fortune
Fortune
Dave Smith

'Sometimes the good guys don't win': Former Hulu VP mourns Disney's shuttering of the iconic streaming app

Exterior view of Hulu’s offices in Santa Monica (Credit: Jeff Gritchen / Digital First Media/Orange County Register—Getty Images)

In a Monday LinkedIn post, a former vice president at Hulu lamented Disney’s decision to shut down the iconic Hulu app and fully merge Hulu’s offerings with Disney+, marking the end of an influential chapter in streaming history. Ben Smith, who worked at Hulu between 2015 and 2018 as the company’s senior vice president of experience, leading the development of Hulu’s product strategy and customer experience, said he didn’t have enough positive things to say about his former coworkers and Hulu’s culture in general.

“Lots of companies talk about caring about their customers, Hulu really did. In a visceral way,” Smith wrote. “A lot of companies say they ‘work hard and play hard.’ Hulu really walked the walk.”

“Sometimes the good guys don’t win,” he added. “RIP.”

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