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Livingetc
Livingetc
Julia Demer

Something’s Fishy — So What’s the Big Deal With Sardines Right Now?

Sardine decor pictured against a colorful checkered background.

They’re on your feed. They’re on your table. They’re in candle form. Sardines — once just a tinned snack — have become the aesthetic mascot of the internet’s strangest, most self-aware food trend.

And the merch is abundant. H&M Home recently dropped a fish-themed capsule complete with (sold out) sardine napkin rings and a napkin set that bluntly reads: “Sardines.” Anthropologie followed suit with a seafood-forward tabletop collection in collaboration with artist Dasha Lebedev, creator of The Original Tinned Fish Candle — a waxy homage to the silver tin that launched a thousand memes.

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