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International Business Times
International Business Times
Business

'Something Is Rotten': Apple's AI Strategy Faces Doubts

Apple CEO Tim Cook in June 2024 announces plans to incorporate AI into Apple software and hardware (Credit: AFP)

Has Apple, the biggest company in the world, bungled its generative artificial intelligence strategy?

Doubts blew out into the open when one of the company's closest observers, tech analyst John Gruber, earlier this month gave a blistering critique in a blog post titled "Something Is Rotten in the State of Cupertino," which is home to Apple's headquarters.

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