A Meta advertising campaign featuring Kylie Jenner has unexpectedly become the centre of a public privacy debate after a modified billboard appeared in London warning passers-by about the potential risks of smart glasses equipped with cameras and artificial intelligence.
The altered advertisement, which has been widely shared across social media, replaces part of Meta's original marketing with a message warning that wearable AI devices could be used for 'secret surveillance'. The stunt has reignited discussions about facial recognition, public privacy and how much personal data smart glasses may collect as the technology becomes more common.
