A new social media platform has launched under the Twitter name and familiar blue-bird branding, more than three years after Musk transformed the original platform, replacing its famous identity with X.
The new service, reportedly called Twitter.now, has been launched by Operation Bluebird, a startup attempting to revive the Twitter brand while challenging X's rights to trademarks associated with the name. The unusual move has quickly attracted attention from people who remember Twitter before Musk's controversial rebrand.
