A new study suggests millions of adults are taking unnecessary risks when it comes to protecting their skin against sun damage. The research, commissioned by dermatology consultants at independent charitable hospital, King Edward VII’s, found that, despite the risks associated with sun damage, there is still a cavalier attitude amongst many individuals when it comes to wearing sun protection.
Nearly one in 10 Brits (9%) admit to only wearing sun cream when on holiday abroad and around 4 million completely shun sun protection in the UK, even during hot weather. One in 20 (5%) adults also wrongly believe they don’t need to wear sun protection at all.
1.4 million adults are still using sun cream they purchased over 10 years ago. This is far longer than recommended 6-24 months that a cream will keep and be effective for.
