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Politics
Ruth Luzmore, Research Fellow, University of Southampton

Some people never listen to politicians, no matter what they say – we wanted to find out why

As politicians on all sides jostle for votes on July 4, the British electorate is faced with an avalanche of politically related materials and debate through all forms of media outlets.

Ideally, in what we might describe as an “ideas-informed” society, all citizens would engage with new information with an open and critical mindset, in order to improve both their own lives and that of their community.

For instance, research shows that living more healthily can reduce our chances of avoidable cancers. It can also lead to less strain on public services. Being ideas-informed would see citizens both engaging and ideally, acting on these findings.

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