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The Independent UK
The Independent UK
Erin Keller

Some like it hot: Restaurants are turning to spicy dishes to lure Gen Z consumers

Chipotle Datassential Sprite Taco Bell Takis Wendys McDonald
Mike’s Hot Honey Diablo Sauce blends the high-quality honey infused with chili peppers with Taco Bell’s bold, smoky, and fiery Diablo heat - (Taco Bell)

Some like it hot, and new research shows younger diners are among them.

From fiery chicken sandwiches to tongue-tingling sauces, spicy menu additions are making their way onto fast-casual and quick-service restaurant menus nationwide with one goal: to serve up low-cost, high-buzz dishes that grab Gen Z and Gen Alpha’s attention.

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