
LAS VEGAS — Some shuffling among owners could result in rebranding, demolition, reconstruction and the addition of familiar names at some of the Las Vegas Strip’s most iconic properties.
Caesars Entertainment Inc., owner of the venerable Bally’s Las Vegas, announced that it plans to rename its heart-of-the-Strip towers the Horseshoe Las Vegas, drawing on a name made famous at a downtown gambling hall that was the original home of the World Series of Poker.