The squeeze on household finances is seeing some Asda customers setting themselves £30 limits on their spending. The supermarket's chairman said the change in behaviour is being seen at checkouts and at petrol stations.
Lord Stuart Rose was speaking to the BBC about the cost of living crisis and the way supermarket shoppers are moving to budget ranges as they fear for the financial future. His comments come ahead of the latest rise in inflation to 9.1% in May
Describing a "massive change" in customers' behaviour, he said people are worried about spending. He called on the Government to do more to help low income households.
