When Ford revealed the new Capri earlier this year, the company’s marketing team knew it would be stress testing the old adage that there’s no such thing as bad publicity. Or Oscar Wilde’s quip that the only thing worse than being talked about is not being talked about.
The Capri was certainly talked about. If it had ears they would have been aflame. Ford doubled down on the controversy by hiring footballer-turned-actor Eric Cantona to bang the drum on behalf of the new car. Presumably the plan was to infuse its new electric crossover with some of his cantankerous spirit despite the fact that he almost certainly had no idea what a Capri was until his agent brought him rapidly up to speed.
