
Putting a dome over Soldier Field, expanding the NFL’s lowest seating capacity, installing synthetic turf and selling naming rights will not keep the Bears in Chicago because it’s “trying to put lipstick on a pig,” a sports marketing expert said Thursday.
“Even if they achieved everything that’s been listed and they paid for it all with public funds, it wouldn’t even be close to sufficient for a future long-term home for the Bears,” said Chicagoan Marc Ganis, who has advised numerous NFL teams on stadium financing.