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Daily Mirror
Daily Mirror
Business
Sarah Bradbury

Sol de Janeiro announce new body cream that has been compared to £215 perfume

Calling all Sol de Janeiro Bum Bum cream fans as the Brazilian beauty brand are launching a brand new body cream that customers are already in ‘love’ with.

Available at the end April from Cult Beauty, it will in come in two different sizes (75ml and 240ml) - with prices starting from just £20 and up to £44.

Sol de Janeiro’s moisture-rich, elasticity-boosting Beija Flor Elasti-Cream for the body, leaves skin visibly plump, deeply replenished and velvety-soft, even areas that are prone to moisture loss and crepiness - like around the neck and chest.

What we love most about this cream is that it’s been clinically proven to boost skin’s key building block–collagen, for firmer looking skin - now who wouldn’t want that?

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This daily nourisher unites high performing ingredients like Cacay Oil, a gentle retinol alternative, and Plant-based Collagen to form a bounce-back network that boosts cell turnover and collagen while delivering deep moisture for peak-functioning skin.

The result? Your skin is deeply hydrated, soft and resilient to signs of aging. This is the Sol de Janeiro secret to the bouncy, velvety-soft, youth-kissed skin we want right now – and always!

For those that have managed to get their hands on a tub in the states already, they have been quite to tell their friends and social media followers how much it smells similarly to the Parisian perfume house, Maison Francis Kurkdjian - and the ever so popular Baccarat Rouge 540.

Here in the UK, a bottle of the powdery soft fragrance will set you back £215 for 70ml - which is far more expensive than Sol de Janeiro’s Beija Flor Elasti-Cream for the body.

Sol de Janeiro’s beauty brand is about harnessing the power from the latest, and greatest ingredients - fresh from the Amazon. Each highly efficacious product, like their best-selling Bum Bum moisturiser, allows you to play up - and show off, your very best assets! Not to mention that you too will want to unleash your inner Brazilian Goddess as well.

We’re in!

Now if you can’t afford a holiday this year, we highly suggest smothering yourself in the OG Brazilian Bum Bum Cream. Rich in South America’s secret ingredients, this naturally nourishing, hyper-hydrating blend of cupuaçu butter, açaí and coconut oil provide the background to the star of the show: guaraná - a native Amazonian plant.

This fruit contains one of the most potent forms of caffeine on the planet (with almost five times more caffeine than coffee), giving your bottom the ultimate boost and stimulating circulation to keep it smooth and toned, while also minimising cellulite.

With a light, silky texture to the cream, it’s great for all over the body, absorbing quickly without feeling greasy or oily.

It’s scented with a sweet, nutty fragrance and bestowing skin with a subtle shimmer. Sol de Janeiro Brazilian Bum Bum Cream will transport you to the beaches of Rio and grant you all the confidence of a Carnival dancer!

We also can’t get enough of Sol de Janeiro Coco Cabana Cream or the latest, Bom Dia Bright Cream - containing fruit AHAs.

So what are you waiting for? Have you used any of Sol de Janeiro’s products before? Or are you excited by the latest launch? Let us know in the comments section below.

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