For many years the dirty secret of parenthood is that many babies' nappies will end up in landfills, with three billion used nappies discarded this way in the UK last year alone. But now, one Welsh innovator is working to fix this problem.
NappiCycle, based out of Swansea, has been collecting used nappies in South Wales for more than a decade in order to process them and turn them back into useful materials. In recent months, the waste recycler has seen its greatest success yet with 107,000 of its processed nappies being used to reinforce and strengthen a 1.4 mile stretch of road.
You won't see any stray Pampers while driving between Cardigan and Aberystwyth however, as this eco company breaks the soiled diapers down into fiber, which is then used to make the road surface twice as strong.